Ad Link: http://www.youtube.com/watch?v=oROkBRde1pI
Argument: Hershey's chocolate is the best for s'mores and for making people happier.
Details: The commercial shows people making s'mores with Hershey's chocolate. They show the kids and adults enjoying themselves while eating the s'mores, as the marshmallows roast and turn into a soft, stretchy goodness. The setting around the campfire makes the commercial seem like anyone can enjoy the delicious taste of Hershey's s'mores with family and friends. The commercial tends to focus more on the women enjoying the chocolate rather than the men. The narration is done by a woman as well. The commercial ends with a piece of chocolate completing the bar and its wrapped with the tag line: "Life is delicious."
Thoughts: I feel that this commercial would really appeal to kids the most. The commercial utilizes the smiles and enjoyment of the crowd to emphasize how the everyone is loves the taste of Hershey's chocolate. However, I feel the commercial was centered around mostly women. The narration was done by a woman and most of the people shown were women. In all, I think it sends the message of Hershey's being an excellent choice for s'mores and for bringing people together.
Pros:
-Pretty effective. It made me really want some chocolate.
-The ad utilizes the reactions of the people very nicely.
Cons:
-The commercial, I thought, was directed to women mostly. Are they trying to show that women love chocolate?
-It was short and went by kind of fast. It wasn't something people could grab much information from.
-It was focused more on the s'mores so there wasn't really much about the actual chocolate itself. That's a disadvantage to Hershey's because the most that the audience will get out of the ad is about s'mores.
Argument: Hershey's chocolate is the best for s'mores and for making people happier.
Details: The commercial shows people making s'mores with Hershey's chocolate. They show the kids and adults enjoying themselves while eating the s'mores, as the marshmallows roast and turn into a soft, stretchy goodness. The setting around the campfire makes the commercial seem like anyone can enjoy the delicious taste of Hershey's s'mores with family and friends. The commercial tends to focus more on the women enjoying the chocolate rather than the men. The narration is done by a woman as well. The commercial ends with a piece of chocolate completing the bar and its wrapped with the tag line: "Life is delicious."
Thoughts: I feel that this commercial would really appeal to kids the most. The commercial utilizes the smiles and enjoyment of the crowd to emphasize how the everyone is loves the taste of Hershey's chocolate. However, I feel the commercial was centered around mostly women. The narration was done by a woman and most of the people shown were women. In all, I think it sends the message of Hershey's being an excellent choice for s'mores and for bringing people together.
Pros:
-Pretty effective. It made me really want some chocolate.
-The ad utilizes the reactions of the people very nicely.
Cons:
-The commercial, I thought, was directed to women mostly. Are they trying to show that women love chocolate?
-It was short and went by kind of fast. It wasn't something people could grab much information from.
-It was focused more on the s'mores so there wasn't really much about the actual chocolate itself. That's a disadvantage to Hershey's because the most that the audience will get out of the ad is about s'mores.
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